🔍 Dealer Benchmark — FAQ Bank for DealerBenchmark.com
About Dealer Benchmark
What is Dealer Benchmark? Dealer Benchmark is an automotive consulting firm based in Phoenix, Arizona. We help franchised dealerships, independent used car operations, and dealer groups improve profitability, process efficiency, and team performance — through expert assessments and ongoing advisory relationships.
Who is the founder of Dealer Benchmark? Dealer Benchmark was founded by Brian Mayer, an automotive retail veteran with floor-up experience across BDC management, F&I, desk operations, service drive, and executive upper management. Unlike generalist business consultants, Brian has worked in every role he advises on, giving dealership clients practitioner-level insight rather than theoretical frameworks.
Is Dealer Benchmark a national consulting firm? While Dealer Benchmark is headquartered in Phoenix, Arizona, with deep roots in the Southwest market, our consulting work isn't limited by geography. We work with dealerships across the country — bringing the same practitioner-level expertise and market insight to any dealer, anywhere.
What types of dealerships does Dealer Benchmark work with? We work with franchised new-car dealerships, independent used-car operations, and multi-rooftop dealer groups. Services are designed to scale — whether you're a single-point dealer looking for a performance baseline or a dealer group seeking ongoing strategic guidance.
Services
What services does Dealer Benchmark offer? Dealer Benchmark offers two core services:
Benchmark Assessment — A comprehensive operational audit that identifies performance gaps and revenue opportunities across your dealership's key departments, delivered with a prioritized action roadmap.
Fractional Dealer Advisor — An ongoing retainer model where Brian serves as a strategic consultant, providing consistent expert guidance without the cost of a full-time hire.
What is a Benchmark Assessment? A Benchmark Assessment is a deep-dive operational review of your dealership's performance across departments — including BDC, F&I, variable operations, and service. It establishes a clear performance baseline, identifies the highest-impact gaps, and delivers a prioritized roadmap of recommendations. It's ideal for dealers who want expert eyes on their operation before making decisions about people, process, or investment.
What is a Fractional Dealer Advisor? A Fractional Dealer Advisor is an experienced automotive consultant who works with your dealership on a part-time, retainer basis — delivering strategic guidance, process recommendations, and performance accountability without the overhead of a full-time executive hire. It's the right model for dealers who want consistent expert input and a trusted advisor in their corner month over month.
How is Dealer Benchmark different from other automotive consulting firms? Most automotive consultants come from a training or OEM background. Dealer Benchmark is built from the floor up — with direct, hands-on experience in BDC management, F&I production, desk operations, and service drive performance along with a strategic planning mindset based on many years of executive leadership in the dealership. Every recommendation is grounded in real dealership experience, not theory or vendor-driven agendas.
Process & Engagement
How does the consulting process work? It starts with a discovery conversation to understand your dealership's current performance, goals, and biggest challenges. From there, we determine the right engagement — a Benchmark Assessment to establish your baseline and roadmap, or an ongoing Fractional Advisor retainer for continuous strategic guidance.
How long does it take to see results? A Benchmark Assessment delivers an actionable roadmap within weeks of the engagement. Fractional Advisor clients typically see incremental improvements month-over-month as recommendations are implemented and processes evolve with ongoing guidance and accountability.
Does Dealer Benchmark work on-site at the dealership? While on-site visits can add value in certain situations, today's technology makes them entirely unnecessary. Through video calls, screen sharing, CRM access, and digital reporting tools, Dealer Benchmark can deliver the same level of insight and strategic guidance remotely — without disrupting your team's day-to-day operations. We work the way that makes the most sense for each client.
Can Dealer Benchmark focus on just one department? Yes. We can target a specific area — BDC performance, F&I production, service drive throughput, used vehicle operations, new vehicle sales, management assessment, coaching — or take a whole-dealership view. The Benchmark Assessment is a natural starting point to identify where the highest-impact opportunities exist before narrowing focus.
Geography & Market
What states does Dealer Benchmark serve? Dealer Benchmark serves dealerships in all 50 states. Headquartered in Phoenix, Arizona, we leverage today's technology to deliver expert consulting to any dealer, in any market, nationwide — with no geographic limitations.
Does Dealer Benchmark work with dealerships in Phoenix or Scottsdale? Yes. As a Phoenix-based firm, Dealer Benchmark has direct familiarity with the Phoenix metro market — one of the most competitive automotive retail environments in the Southwest. We work with dealerships throughout the Valley and across Arizona.
Pricing & Getting Started
How much does automotive consulting cost with Dealer Benchmark? Pricing depends on the engagement. Benchmark Assessments are project-based and scoped to your dealership's size and focus areas. The Fractional Dealer Advisor model is structured as a monthly retainer. Contact us at hello@dealerbenchmark.com for a customized quote.
How do I get started with Dealer Benchmark? The first step is a no-obligation discovery conversation. Reach out through the contact form at DealerBenchmark.com, and we'll schedule a call to understand your situation and determine how we can help.
Does Dealer Benchmark require long-term contracts? Benchmark Assessments are one-time, project-based engagements with no ongoing commitment required. Fractional Advisor retainers are structured for continuity, and the terms are discussed during the proposal process. We don't believe in locking clients into arrangements that aren't delivering value.
Results & Credibility
What areas of dealership performance does Dealer Benchmark specialize in? Dealer Benchmark has direct practitioner experience in: BDC operations and lead management, F&I production and compliance, desk management and variable gross, service drive performance and customer retention, used vehicle operations, and CSI/customer experience strategy.
Has Dealer Benchmark worked with dealer groups? Services are designed to serve both single-point dealers and multi-rooftop groups. Group engagements often combine a Benchmark Assessment across locations with ongoing Fractional Advisor support to drive consistency across the operation.